Follow the steps below with the free Crop to 9:16 tool — it runs entirely in your browser, needs no upload, account or watermark, and finishes in about a minute.
Step by step
Use the 9:16 preset; if the subject survives centring, done — crop and resize to 1080×1920.
Resize the landscape photo to 1080 px wide, then fill the top/bottom gap with a blurred version of the same photo (blur tool) or a solid colour.
UI overlays eat the top and bottom ~250 px — put faces and text in the middle band.
Or batch up to 30 for a whole campaign.
Pro tips & common mistakes
- Shoot wide when you know a vertical crop is coming — the extra side pixels become your crop room.
- A blurred-fill canvas keeps the frame feeling native instead of letterboxed.
- Add captions in the middle third; the algorithm also uses that region for previews.